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WRC Bike Brands

Wheat Ridge Cyclery has proudly partnered with the best bicycle brands in the industry, we hand selected these brands based on quality, function and customer service. Each brand is dedicated to making quality bikes for every rider type. To top it off Wheat Ridge Cyclery's sales staff is thoroughly trained and has many miles on the saddle to answer any questions you may have.


Cervelo was founded on the principle of designing and engineering better bikes. Cervelo believed that there were people out there that were looking for something better, not just something different. That function driven design can be seen in every Cervelo. Cervelo is not just a company making bikes they are a company engineering bikes that perform better than the rest. You can find Cervelos everywhere from the top of the Pyrenees Mountains to the lava fields of Kona ridden by professionals and amateurs.

Electra makes bikes to ride. Not like 45 miles in tight shorts and clicky shoes ride. Just ride. Everyone has a place to go. And it’s way more fun on an Electra. Wherever. Whenever. Whoever you are. Electra manufactures bikes that are not only functional but are fun, stylish and innovative. If looking good and getting from point A to point B involves more than just riding any old bike then Electra is the brand for you. 

Juliana Bicycles, manufacturer of women’s mountain bikes, created mountain bikes at the forefront of women’s cycling specifically designed to fit the needs of women.  Juliana takes huge pride in the fact that all of their bicycles are designed, tested and hand built in California with the help of our friends at Santa Cruz Bicycles.

Santa Cruz Bicycles was founded in 1993 in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz California. Santa Cruz Bicycles first bike, the Tazmon, was a single pivot dual suspension bike that rattled established sensibilities and helped define Santa Cruz Bikes then- ethos of "simply advanced." That bike was the cornerstone for a brand that was founded on the notion of doing things our own way in order to build the best. 

Seven Cycles founded in 1997 in Topsfield MA, now located in Watertown MA is a manufacturer of custom bicycles.  Titanium, Steel or a blend of Carbon and Titanium, Seven Cycles does it all. 

Specialized Bikes is an American company founded in 1974 by Mike Sinyard out of Morgan Hill Ca, where they still reside today. Specialized manufactures a wide range of amazing bikes as well as equipment and components. 

Surly Bikes is a niche brand manufacturing unique bikes made for everyday riders. Founded in Bloomington MN. Surly Bikes specializes in steel bikes.


When Trek began in 1976, Trek’s mission was simple: Build the best bikes in the world. Today, Trek has added to their mission: Help the world use the bicycle as a simple solution to complex problems. Trek is an American company based in Waterloo, WI.

Yeti Cycles, founded in 1985 is located in Golden Colorado. Yeti Cycles specializes in innovative mountain bike designs that function at a high level.