Call:  1-888-RIDEWRC (743-3972)

Advocacy Partners

Wheat Ridge Cyclery gives back to the cycling community in many ways.  WRC isn't just a business -- this is our lifestyle and passion!  Supporting these fine organizations helps us all in making the world a more cyclocentric community. We are honored to work with these remarkable organizations:





WRC has partnered with Bicycle Colorado since its inception.  Together, we have made Colorado a safer place to ride and continue to develop initiatives that enhance cycling in our beautiful state. The mission of Bicycle Colorado is to encourage and promote bicycling, increase safety, improve conditions, and provide a voice for cyclists in Colorado.




WRC believes that with relationships like the one we enjoy with COMBA, the future of mountain biking in Colorado's Front Range is a bright one indeed.  WRC budgets hundreds of payroll hours so our staff can  help build and maintain trails. COMBA is a not-for-profit organization dedicated to protecting and improving mountain biking on the Front Range. The organization is committed to being an advocacy voice for all mountain bikers, building and maintaining trails, teaching proper trail use, and working with government on land management decisions.


COMBA is local, and IMBA is truly worldwide!  WRC does all it can to assist to ensure you have fantastic destination places to ride when you travel with your mountain bike.  The International Mountain Bicycling Association is a non-profit educational association whose mission is to create, enhance and preserve great trail experiences for mountain bikers worldwide.

Look for the WRC Demo Rig at all your favorite JCOS trailheads during summer months! The Mission of Jefferson County Open Space is to preserve open space lands, natural and cultural resources, and to provide for quality park and recreational experiences.

In 2010, WRC helped B4H deliver over 1,500 bicycles to African communities in need.  These local bike shops create jobs and the bikes help doctors reach rural patients and students reach local schools.  Got an old bike?  Bring it in! A bike can change a life in a poor country. Yet for millions of people on the lowest incomes, a new bicycle is financially out of reach.  Meanwhile, millions of perfectly good bicycles lie unused in North America, Europe and elsewhere in the Western world.

From the very first planning meeting that explored launching a high school cycling league in Colorado, WRC has been instrumental in this effort.  Be sure to stop by our tech van at the races and say hello! The Colorado High School Cycling League provides a complete mountain bike riding and racing program for all interested public and private high school teams and individuals.

Launched in 1999 as Bikes Belong, PeopleForBikes includes both an industry coalition of bicycling suppliers and retailers, as well as a charitable foundation. Our foundation is where we house our major programs and engage individual members, affiliate organizations, and corporate sponsors.